Creative at Heart - Tips for Staying Relevant
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Creative at Heart - Tips for Staying Relevant
I was honored to share some tips and advice on how to use Facebook in 2018 on Creative at Heart's blogging platform. Here's are some of the tips I shared: 1. Listen To Connect with Your AudienceDon’t shove content in the face of your audience; no one likes to be forced fed. Instead practice listening to those you serve. This is one major way to stay relevant with the changes Facebook has made. For example, if you’re a wedding photographer, pay attention to the pain-points that your couples share with you. You can be the problem-solver to their pain points. You can be the go to wedding professional that they must have for their special celebration because you are the expert–from what they see based on the content you share. Be there for the micro-content; the instant how to’s, why’s and have to know content that your audience is frequently searching for.
2. Ask And You Shall ReceiveQuestionnaires, polls, and surveys are great places to start. This means allow you to place content ideas in front of your audience (on social media) and your potential clients. Use this feedback to develop header and cornerstone content.
3. Facebook Groups Are Your Secret TreasureExplore Facebook groups that are specifically catered to your audience. Using the wedding photographer example, look for Facebook groups (of value) that are focused on helping couples plan their wedding. Pay attention to popular topics that are presented and test this content with your audience. This is a great way to cypher new ideas while repurposing content you’ve created along the way.
